Rory joined Viva! as a Campaigner in the summer of 2022. He went vegetarian in 2019, just before heading to university, because he fancied a bit of a change to his usual eating habits and he had heard something about vegetarianism being good for the environment. This opened a window, just a crack, to the world of animal suffering. Within a few months, he went to a talk by a prominent online vegan activist and joined Viva! as a campaigner in the summer of 2022.