Free From Harm director
Robert Grillo is the director of Free from Harm which he founded in 2009 to advocate on behalf of farmed animals and to bring awareness to how animal agriculture is connected to all other forms of exploitation. As an activist, author and speaker, Grillo draws insights from popular culture, sociology, psychology, ethics and social justice to bridge the gap between humans and other species. As a marketing communications professional for over 20 years, Grillo worked on large food industry accounts where he acquired a behind-the-scenes perspective on food branding and marketing. His new book, Farm to Fable: The Fictions of Our Animal-Consuming Culture exposes the many ways we have all been conditioned into a culture where mass animal consumption is the norm. Other published works include contributions to Caged: Top Activists Share Their Wisdom on Effective Animal Advocacy and Circles of Compassion: Connecting Issues of Justice. In addition Grillo writes articles for Free from Harm and curates work from other leading authors.
Farm to Fable: the Presentation
We are what we eat, and yet we are largely unaware of the powerful forces that actually shape our food choices. The fact is, in any given day, we face a deluge of fictions fabricated by the multi-billion-dollar marketing and media empire which seeks to influence our purchasing decisions in every conceivable way. Farm to Fable is a visually-engrossing presentation that clearly illuminates how we have become a culture of mass animal consumption, presenting several concrete and recognisable examples from our everyday lives. By naming and identifying these fictions, we take the first major step to becoming a more evolved, fair, and compassionate society. In addition, animal advocates will find many valuable insights to empower their work.
Farm to Fable: the Book
After four years of presenting the Farm to Fable presentation, Grillo was approached by a publisher about writing a book on the subject, and he began work on the book in mid-2015. On November 2nd, 2016 the book was officially released. For complete details, please see the press release on the following page. The book is available for sale online at the publisher’s website as well as on Amazon.
A visually-engrossing, yet non-graphic exploration of the fictions of animal consumption and how we have evolved into a culture of mass animal consumption, presenting several concrete and recognizable fictions from our everyday lives. It also examines the origins of propaganda and the common patterns in the use of propaganda by other systems of exploitation.
Explores the commonly asked question, How can a better understanding of the fictions of animal consumption empower our activism? The practical goal of this presentation is smarter, stronger activism through a deeper understanding of the prevailing views and tactics of the animal rights movement as well as our animal-consuming culture.
This visually-stirring presentation challenges popular culture’s inaccurate perceptions of chickens that have been largely fabricated by the industries that profit on their exploitation. Motivated solely by a passion to reveal their true nature, Grillo provides an honest and yet fascinating glimpse into the minds and social world of chickens.