Big thanks to everyone who has completed our visitors survey on their experiences at VegfestUK London 2017. We have received altogether 263 completed feedback forms online since a buzzing event visited by around 14,000 people in total.
A few interesting statistics can be inferred from such data, with our sample size of 263 respondents giving us a good idea of our visitors feedback (14,000 in total at the event overall): If we assume that approx 1,000 people visited both days (a fairly accurate guestimate) the maths is easy enough to turn the percentages into numbers as an approximate guideline, with 13,000 individual visitors, and based on this feedback, indications are that around 700 people are going vegan after visiting the event.
54% of our visitors were completely new to VegfestUK – that translates to around 7,000 new visitors from VegfestUK London 2017!
Roughly 96% of these individuals said they would return to VegfestUK London in 2018 – this corresponds to around 12,000 visitors who pledged to return in 2018.
Approximately 79% hadn’t heard of the Vegfest Express before VegfestUK London 2017 – so there’re potentially around 10,000 visitors to the event who are new to our free online vegan magazine!
Roughly 17% were not vegan before the event – so our inference translates this to around 2,200 visitors who ate animal products before VegfestUK London 2017.
From the percentages gathered in this survey,
Results to question 10 indicate that, of the 4% of all individuals at the event who were meat-eaters beforehand:
Results to question 17 (corresponding question for veggies) show that, of the 13% individuals who were veggies before VegfestUK London 2017:
On combining these two sets of results from the meat-eating and veggie groups before the event:
Big thanks to all our survey respondents who have left us some valuable feedback on enhancing the event further. We really value your comments in our efforts to make the event even better next year. And mainly thanks to all your support, Dates for VegfestUK London 2018 will be announced shortly.
Survey results from 263 responses altogether
1) How did you find out about the event?
|Been here before||30%|
|Word of mouth||19%|
|Read about the event online||7%|
|Saw adverts in magazines||2%|
|Read article in magazines||2%|
2) Why did you come to this event?
|Support the vegan movement||64%|
|Attend talks and cookery demos||25%|
|Meet special guests||21%|
|Meet like-minded people||21%|
|Some of my friends were going||9%|
|Want to find out more about going vegan||8%|
3) What are your favourite part(s) of the event?
|Vegan Food Village||64%|
|Vegan Activists Corner||23%|
|Vegan Health Summit||20%|
|Vegan Athletes Summit||17%|
|Art of Compassion Exhibition||13%|
|Environment & Food Sustainability Summit (SUN only)||9%|
|Radical Veganism Corner (SAT only)||5%|
|Living Raw Zone||4%|
|Vegan Comedy Corner||3%|
4) Where are you based currently?
|South East England||21%|
|South West England||4%|
|North West England||1%|
|North East England||1%|
|Rest of the World||1%|
5) Which age group do you belong to?
6) Is this the first time you’ve been to a VegfestUK event?
|Yes – first time I’ve been to a VegfestUK event||54%|
|No – I have been to other VegfestUK events||46%|
7) Would you consider coming back to VegfestUK London?
|Yes – definitely||67%|
|Yes – very likely||17%|
|Yes – fairly likely but not sure||12%|
|No – unlikely||3%|
|No – no chance||1%|
8) Have you heard of our new free online vegan magazine the Vegfest Express before the event?
|No, haven’t heard of it||79%|
|Yes, like the look of it||10%|
|Yes, but we haven’t looked at it||8%|
|Yes, love it||3%|
|Yes, but didn’t like it||1%|
9) Before coming to VegfestUK London 2017, would you describe yourself as:
|Omnivore (eats meat and dairy)||4%|
SECTION FOR THOSE WHO WERE OMNIVORES BEFORE THE EVENT
10) After going to VegfestUK London 2017, which of the following options would you consider?
|Reducing your meat||45%|
|Doing none of these / staying the same||9%|
|Reducing your dairy||0%|
11) If you’re considering changing your diet, which of the following reasons would be the closest descriptions?
|I’m looking to improve my health||55%|
|I’m concerned about the environmental impact of eating meat and dairy||45%|
|I don’t want to inflict harm on other sentient beings||27%|
|My partner / family is doing the same||27%|
|Vegan diets are better for sustainable global food production||18%|
12) How easy do you think it is to go vegan?
|Not too hard but not straightforward||36%|
13) Which of the following do you think is the hardest in going vegan?
|I think vegan food is going to be expensive||30%|
|I really am addicted to my favourite meat / dairy products and haven’t found a satisfactory substitute||30%|
|I’m concerned about the social implications especially when eating out – I don’t want to stand out from the crowd||20%|
|I don’t think I’ll be able to access vegan food regularly||20%|
|I’m not sure I can put up with the attitude from my partner / family / colleagues / friends||0%|
14) Which of the following do you think is the easiest about going vegan?
|I feel the benefits on a health level||40%|
|My friends / family / colleagues are doing the same||30%|
|Vegan food is generally cheaper||20%|
|I’m committed to being vegan on an ethical level||20%|
|I really like the taste of vegan foods and they’re easily accessible these days||20%|
15) Which meat / dairy products would you find hardest to live without?
|Cakes / Biscuits / chocolates||36%|
|Roast dinner / steak||27%|
|Bacon / Sausages||18%|
16) How would you describe your experience at VegfestUK London 2017?
|Very positive – very nice people, products, food etc.||72%|
|Generally positive but a little bit scary||18%|
|Not that great but some of it was good||10%|
|Super positive – really impressed||0%|
|Most unpleasant – really didn’t enjoy it at all||0%|
SECTION FOR THOSE WHO WERE VEGETARIANS BEFORE THE EVENT
17) After going to VegfestUK London 2017, are you considering changing your diet?
|Yes, I’m going to reduce my dairy intake and look for vegan alternatives||47%|
|Yes, I’m looking to go vegan||35%|
|Yes, but only one or two minor changes here and there, nothing dramatic||12%|
|No, unlikely to change my diet at the moment||6%|
18) If you’re going vegan, or reducing your dairy intake, how easy do you think it would be to replace dairy?
|Easy for most things, maybe one or two not so easy||35%|
|Moderately easy but struggling with a few items||29%|
|Looking quite hard, not looking forward to it but going to do my best||9%|
|Looking almost impossible||3%|
19) If you’re going vegan, or reducing your dairy intake, which dairy products are the hardest for you to give up / reduce / replace?
|Cakes / Chocolates / Biscuits||39%|
20) If you’re not going vegan or not reducing your dairy intake, which of the following reasons applies?
|I’m a cheese addict||36%|
|I’m not impressed with the vegan dairy-free substitutes||21%|
|I can’t be fussed with reading labels all the time||14%|
|I love dairy products all round||7%|
|I adore butter||7%|
|I like milk in my tea||0%|
SECTION FOR THOSE WHO WERE VEGANS BEFORE THE EVENT
21) What is your biggest reason for being vegan?
|I don’t want to inflict harm on other living creatures||87%|
|I’m concerned about the environmental impact of eating meat and dairy||36%|
|Vegan diets are good for my health||32%|
|I’m concerned about people going hungry, and I think that vegan diets are better for sustainable global food production||13%|
|My partner / family is doing the same||2%|
22) When you went vegan, which of the following describes best your vegan journey?
|Went veggie first then vegan||70%|
|Overnight / from eating meat and dairy to 100% vegan||19%|
|I tried going vegan more than once – struggled but got there in the end||6%|
|I was born into it||0%|
|I gave up||0%|
|I really struggled with going vegan and I’m not sure I’m going to be able to manage it||0%|
23) What’s your favourite vegan food?
|Raw food / salads||29%|
|Nut / soya milk||22%|
|Vegan cheese / yoghurt alternatives||20%|