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Animal Aid's Great Vegan Challenge

Animal Aid's Great Vegan Challenge

The Great Vegan Challenge takes place in November for World Vegan Month and is a chance for people to try veganism for one month with all the support they need to do it. Animal Aid provide a range of printed and online resources, including a guide to going vegan, a list of vegan events around the country, their top ten tips for getting started, motivational weekly updates by email or post, a lively Facebook group and a dedicated microsite (www.govegan.org.uk) that includes a daily blog, recipes and an ‘agony aunt' section for tricky questions.

2012 was the first year Animal Aid ran it with 800 people taking part; this year they increased that number to 900. Feedback has been very positive and this year around 46% of those who took part decided to remain vegan when the month ended.

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