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2014 Visitors Feedback

VegfestUK London 2014 Visitors Feedback

Thanks to all those who came to VegfestUK London and filled in the visitors survey.

Below are the results from the survey:

How did you find out about this event? 

Explain why you came to this event

Where are you based currently?

Which age group do you belong to?

Is this the first time you've been to VegfestUK London?

Would you consider coming back to VegfestUK London?

Describe your diet before you came to VegfestUK London

Questions for those who ate meat and dairy before visiting VegfestUK London

Questions for those who were vegetarians before visiting VegfestUK London

Questions for those who were vegans before visiting VegfestUK London

 

HOW DID YOU FIND OUT ABOUT THIS EVENT? 

Friends told me / word of mouth 24.50%
Facebook  21.69%
Been here before  19.68%
Read about the event online  10.84%
Twitter  4.42%
Saw advert in magazines  4.02%
Emails  3.61%
Flyers  2.01%
Read article in magazines  1.61%
Posters  0.80%
Programme  0.40%
Radio 0.00%
Other  6.43%

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Explain why you came to this event

Support the veggie/vegan movement  37.35%
Food  21.29%
Shopping  9.24%
Want to find out more about going vegan / veggie  7.63%
Attend talks and demos  5.62%
Meet like-minded people  4.42%
Free gifts / samples  3.61%
Some of my friends were going  2.81%
Festival vibe / entertainment  2.41%
Meet celebrity guests  0.80%
Family activities  0.40%
Other  4.42%

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Where are you based currently?

London  45.78%
South East England  22.89%
East Anglia  6.43%
South England  6.02%
South West England  6.02%
West Midlands  4.82%
Europe  2.41%
East Midlands  1.20%
Scotland  1.20%
Ireland  1.20%
North West England  0.80%
Wales  0.40%
North East England  0.40%
Northern Ireland  0.00% 
Rest of the World  0.40%

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Which age group do you belong to?

26-35  33.73%
16-25  25.30%
36-45  23.69%
46-55  10.84%
56-65  4.02%
Over 65  2.01%
Below 16 0.40%

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Is this the first time you've been to VegfestUK London?

Yes – first time I've been to any of your shows  59.04%
Yes – but have been to other VegfestUK events  12.85%
No – been to London last year  12.45%
No – been to London and another VegfestUK event  10.84%
No – I come to all your events  4.82%

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Would you consider coming back to VegfestUK London?

Yes – definitely  69.48%
Yes – very likely  16.87%
Yes – fairly likely but not sure  8.43%
No – unlikely  4.42%
No – no chance  0.80%

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Describe your diet before you came to VegfestUK London

Vegan  65.06%
Vegetarian  26.51%
Omnivore (eats meat and dairy)  8.43%

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Questions for those who ate meat and dairy before visiting VegfestUK London

After going to VegfestUK London, which of the following options would you consider?

reducing your meat  52.38%
going vegan  23.81%
going vegetarian  14.29%
doing none of these / staying the same  9.52%
reducing your dairy  0.00%

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If you're considering changing your diet, which of the following reasons would be the closest descriptions?

I'm looking to improve my health  50.00%
I'm concerned about the environmental impact of eating meat and dairy  30.00%
I don't want to inflict harm on other living creatures  10.00%
My partner / family is doing the same  5.00%
I'm concerned about people going hungry, and I think that plant-based diets are better for sustainable global food production  5.00% 

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How easy do you think it is to go vegan / veggie / reduce your meat and dairy?

Not too hard but not straightforward  61.90%
Easy  23.81% 
Difficult  9.52% 
Very easy  4.76% 
Nearly impossible   0.00%

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Which of the following do you think is the hardest in going vegan / veggie / reducing your meat and dairy?

I really am addicted to my favourite meat / dairy products and haven't found a satisfactory substitute  35.29%
I think vegan food is going to be expensive  23.53%
I don't think I'll be able to access vegan food regularly  23.53%
I'm concerned about the social implications especially when eating out – I don't want to stand out from the crowd  17.65%
I'm not sure I can put up with the attitude from my partner / family / colleagues / friends  0.00%

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Which of the following do you think is the easiest about going vegan / veggie / reducing your meat and dairy?

I really like the taste of plant-based foods and they're easily accessible these days  29.41%
I feel the benefits on a health level  23.53%
I'm committed to being vegan / vegetarian / reducing my meat and dairy on an ethical level  17.65%
My friends / family / colleagues are doing the same  17.65%
Vegan / vegetarian food is generally cheaper  11.76%

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Which meat / dairy products would you find hardest to live without?

Cheese  38.46%
Cakes / Biscuits / chocolates  23.08%
Bacon / sausages  15.38%
Roast dinner / steak  15.38% 
Takeaways  7.69% 

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How would you describe your experience at VegfestUK London?

Super positive – really impressed  42.86%
Very positive – very nice people, products, food etc.  38.10% 
Not that great but some of it was good  9.52%
Most unpleasant – really didn't enjoy it at all  9.52% 
Generally positive but a little bit scary  0.00%

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Questions for those who were vegetarians before visiting VegfestUK London

After going to VegfestUK London, are you considering changing your diet?

yes, I'm going to reduce my dairy intake and look for vegan alternatives  34.38% 
yes, I'm looking to go vegan  32.81%
no, unlikely to change my diet at the moment   17.19%
yes, but only one or two minor changes here and there, nothing dramatic  12.50%
definitely not  3.13%

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If you're going vegan, or reducing your dairy intake, how easy do you think It would be to replace dairy?

Easy for most things, maybe one or two not so easy  39.34% 
Moderately easy but struggling with a few items  29.51%
Very easy  16.39%
Looking quite hard, not looking forward to it but going to do my best  9.84%
Looking almost impossible  4.92%

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If you're going vegan, or reducing your dairy intake, which dairy products are the hardest for you to give up / reduce? 

Cheese  64.81% 
Cakes / chocolates / biscuits  16.67%
Milk  5.56%
Butter  5.56%
Ice cream  3.70%
Yoghurts  3.70%

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If you're not going vegan or not reducing your dairy intake, which of the following reasons applies?

I'm a cheese addict  45.83%
I can't be fussed with reading labels all the time  20.83% 
I love dairy products all round  12.50%
I like milk in my tea  12.50%
I adore butter  4.17%
I'm not impressed with the vegan dairy-free substitutes  4.17% 

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Questions for those who were vegans before visiting VegfestUK London

What is your biggest reason for being vegan?

I don't want to inflict harm on other living creatures  76.25%
Plant-based diets are good for my health  10.63% 
I'm concerned about the environmental impact of eating meat and dairy  7.50% 
I'm concerned about people going hungry, and I think that plant-based diets are better for sustainable global food production  4.38%
My partner / family is doing the same  1.25% 

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When you went vegan, which of the following describes best your vegan journey?

Went veggie first then vegan  83.75%
Overnight / from eating meat and dairy to 100% vegan  8.13% 
I tried going vegan more than once - struggled but got there in the end  6.25% 
I was born into it  1.88% 
I really struggled with going vegan and I'm not sure I'm going to be able to manage it  0.00%
I gave up  0.00%  

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What's your favourite vegan food?

 Raw food / salads  35.66%
Fake meat  21.71%
Vegan smoothies  17.05%
Vegan cheese / yoghurt alternatives  13.95%
Nut or soya milk  11.63%  

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